The Pinkham Press ad showing Max Olney Pinkham fishing the Israel River

My friend Mark Pinkham sent me this ad. In 1920 The Pinkham Press was the largest printer in Boston. This ad was created in 1945 by Mark's grandfather Max Pinkham. Max was an accomplished fly fisherman who especially liked to fish the streams and rivers in the White Mountains of New Hampshire. Mark and his son Connor have recently taken to fly fishing the same waters, which is the way life should be.

The copy for this ad is refreshingly different to the ad copy we have to endure today.


" No sport holds it enthusiasts longer and with keener enjoyment than the "stalking of a rising trout." Which reminds us. Just such a thrill as this is ours when we "stalk" and "land a beauty" for one of our clients in the form of a carefully prepared and skillfully executed advertising piece. This we should like to do for you. In printing, as in fishing, experience counts. "